In the UK, advertising your rental property online is now the normal way to find tenants. There’s a lot more to it, however, then sticking your property on Gumtree and then waiting for the phone to ring!
Here we use our experience as the UK’s largest letting agent to share our top tips on advertising your property online, helping you find great tenants faster and for less money!
Advertise on All Major Portals
More exposure means more enquiries. It’s that simple.
The easiest way to ensure maximum exposure is to get your property advert onto every major online portal in one go. Why is this so important? Let’s look at some figures.
Go Where the Web Traffic Goes
The above table shows average monthly Google Searches in the UK in 2016. As you can see, Rightmove and Zoopla blow even massive celebrities and brands out of the water, getting millions of searches every month.
With so many tenants going to these sites to look for property, it is imperative that you get your property onto both these sites.
OpenRent’s Ultimate Advertising service is the cheapest way to advertise you property on Rightmove, Zoopla, PrimeLocation and Gumtree. Even better, your first property can be advertised for free.
Online advertising shouldn’t stop here, however. There’s much more you can do to promote your property. Here are the concrete steps you can take to get more tenant enquiries from your property advert.
Harness Social Media
Once your property advert is live, there’s nothing to stop you sharing it in as many places as you can.
Thousands of people come to the property portal websites every day, but you can reach thousands more renters through social media by posting your advert once it has gone live.
Get Connections to Share Your Property Ad
Try and get as many of your social media connection to share your advert as possible. Your friends are likely to live in the same area as you, and therefore are quite likely to know people who are renters in your area, too.
The tenants will feel happier given the personal connection they have to you via your mutual friend. Plus, they are more likely to be amicable tenants if they are connected to you in a personal way.
Share Your Property Ad in Housing Groups
Property-finding Facebook groups are a great place to share your advert once it goes live. More and more people are turning to these groups to rent property directly from private landlords, making them a great tool for expanding the reach of your ad.
Well-known groups include:
- Edinburgh Housing, Room & Flat Share
- Private Houses for Rent Manchester
- South-East Housing Co-op
- Hackney Wick Spaces
Just read the group guidelines, post a link to your advert and instruct them to contact you via the site if they’re interested.
- Share a link to your advert on social media
- Ask you friends to share it, too
- Share it on housing groups on Facebook