How to Advertise a Property on Rightmove and OnTheMarket as a Private Landlord

If you are letting property in the UK and need to find tenants quickly, you can do no better than to advertise your property on both Rightmove and OnTheMarket at the same time.

These two websites together make up the ‘major portals’: sites where millions of tenants go every day to search for houses to rent all across the UK.

But they only let agents advertise. So how do you, a private landlord who doesn’t want to pay thousands to a letting agent, advertise your property on the portals?

It’s really simple. OpenRent lets you advertise your property on Rightmove and OnTheMarket within a few hours.

How to Advertise on Rightmove and OnTheMarket Today

1. Make sure you have a valid Energy Performance Certificate (EPC)
2. Take pictures of your property
3. Upload the photos to a new OpenRent advert
4. Add a description, rent amount and move in date
5. Review and publish your advert

Once approved, we will upload your property to both Rightmove and OnTheMarket within a few hours. We will put the same ad up on both sites. If you want, we can even automatically generate the description for you, and use our data to optimise it to get even more enquiries from tenants.

Once it’s online, the advert will do all the work for you. Enquiries will come directly to you via your OpenRent account. We’ll even text and email you so you’ll never miss an enquiry.

How Many Tenants Will Contact Me When My Property Goes on Rightmove and OnTheMarket?

If you advertise in the way we described above, you will get an incredible amount of attention. On average, landlords who listed on Rightmove and OnTheMarket through OpenRent receive an amazing 27 enquiries and find new tenants for their property in four days.

If you have particularly good photos or a property in a high-demand area, you could see much better than average enquiries. Advertise on Rightmove and OnTheMarket in the way described above and you’ll get your property a huge amount of exposure to tenants.

Why Can’t I Directly Advertise on OnTheMarket and Rightmove?

Only letting agents can advertise on OnTheMarket and Rightmove. OpenRent is the UK’s largest letting agent, meaning we can let your property for you by adding it to the major portals.

We can do so much for you as a landlord (see Rent Now!), but if you just want to advertise on OnTheMarket and Rightmove, then OpenRent is the closest thing you can get to advertising directly on those sites.

Cost to Advertise on Rightmove and OnTheMarket

OpenRent is the most popular and cost-effective way to advertise on Rightmove and OnTheMarket. We are used by more landlords than any other agent because we combine low prices with great service.

Here you’ll get the best deal you can to advertise on Rightmove and OnTheMarket. That is a super low cost to find tenants online compared to the thousands you would pay to a high street agent over the course of a tenancy. Unlike these agents, we don’t charge 10% of your rent every month. You can advertise on Rightmove and OnTheMarket for a one-off fee, with no ongoing or hidden fees.

We use our scale as the UK’s biggest letting agent to pass on great savings to you, the landlord. Compared to using a high street agent to advertise online, we can save you thousands.

Why Do Rightmove and OnTheMarket only Deal with Agents?

So why don’t Rightmove and OnTheMarket deal directly with private landlords? That has simply never been their business.

By having to go through verified agents, landlord’s adverts are vetted and checked by property professionals. That’s something OpenRent does for every advert.

It also ensures that all tenant enquiries are handled professionally, making Rightmove and OnTheMarket better to use for tenants than other listing websites which don’t have these protections. As a letting agent, OpenRent handles tenant enquiries on landlords’ behalf. We respond instantly to let tenants know their enquiry has been received

There are other reasons, too.

Only dealing with agents allows them to operate at a larger scale with lower costs. For instance, recruiting customers is expensive. You have to market to them, win them over and retain them.

By only dealing with agents, Rightmove and OnTheMarket have fewer customers to recruit and have fewer relationships to manage. That saves them money.

Consider:

• if the average agent lists 50 properties a month, and
• the average landlord has two properties

To advertise 100,000 properties, Rightmove only has to manage 2,000 letting agent relationships. But if all these landlords were letting directly, they would have to manage 50,000 landlord relationships!
That would mean higher costs, and less professional listings, causing friction and pain; a letting agent proficient at using the sites will cause fewer problems and post higher quality adverts than a landlord using the site only once every few years.

But this is where OpenRent comes in. We let over 9,000 properties a month by ensuring your adverts pass the portal guidelines. We’ll help you optimise your advert if you want, but we leave you in the driving seat.

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